Michael Niestroy
DIRECTOR
Michael has 15 years experience in applying technology solutions to business issues within Retail and FMCG organisations in Europe, the United States, Asia and ANZ. He set up and managed CIBER's country organisation in New Zealand for the past 4 years and has most recently relocated to Australia. As part of the ANZ Management Team, Michael is now responsible for the set up of CIBER's Innovation and Strategic Business Consulting practice in Australia and New Zealand. Before CIBER, Michael held various positions within SAP in its Trading Industry Business Unit in Europe and ANZ over a period of 8 years.
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Posts by this author
Part 5 - Mobility & Social Media in Retail
Michael Niestroy, Director : 12 July 2011 / 8:28 AM : 1 
Coming back to the ROI Question – there are both qualitative as well as quantitative measures that apply and it will need to be decided which ones you as an organisation want to focus on.
Qualitative Measures could be:
However, if none of these measures have a direct impact on improving Sales or decreasing Cost, then the ROI equation does not stack up.
Quantitative Measures on the other ...
Posted in Retail & Consumer Packaged Goods on 12 July 2011
Tagged: Digital Marketing Mobile Shopping Mobility Multi-Channel Retail SAP CRM Social Media Social Networking Thought Leadership
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Part 4 - Mobility & Social Media in Retail
Michael Niestroy, Director : 12 July 2011 / 8:26 AM : 0
We appreciate companies being at various stages of evaluating Mobility and Social Media and what it could mean for them, hence we have developed an approach that suits each evolutionary stage.
Stage 1: - Multi-Channel
Categorized as: Companies that operate in technical as well as functional silos; Customers see multiple touch points with the companies acting more or less independent of each other.
For companies in this stage we recommend to evaluate the use of Mobile Operations first to help drive operational excellence into their businesses. Examples can be CIBER’s Mobile Sales Apps or Mobile Reporting Apps to assist in...
Posted in Retail & Consumer Packaged Goods on 12 July 2011
Tagged: Mobile Shopping Mobility Retail SAP CRM Social Media Social Networking
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Part 3 - Mobility & Social Media in Retail
Michael Niestroy, Director : 31 May 2011 / 9:09 AM : 0
When focusing on Social Media, Facebook in particular, a new term was created most recently – F-Commerce! Everyone knows e-Commerce and even M-Commerce is familiar, however since the introduction of Facebook Shops, retailers (in fact anybody) can setup a webshop as an extension to their Facebook page and trade online. The advantage being that when befriending a retailer on Facebook one gets access to the retailers Wall, offers, shop, etc but in return the retailer gets access to their customers’ and ‘friends’ details which can be immensely valuable for marketing purposes and customer insight.
Another very interesting aspect is that w...
Posted in Retail & Consumer Packaged Goods on 31 May 2011
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Mobility and Social Media in Retail - Your Customers are mobile and on Facebook - Are You?
Michael Niestroy, Director : 10 May 2011 / 10:30 AM : 1
In this blog I will aim to provide an insight into the commercial aspects of mobility and social media and how either can potentially be leveraged in your organisation. Further we aim to provide the reader with some guidelines on how to go about measuring the ROI when contemplating to embark on Social Media and Mobility.
The Blog is broken down into the following separate postings:
Blog 1: I...
Posted in Retail & Consumer Packaged Goods on 10 May 2011
Tagged: Mobile Shopping Mobility Retail Social Media
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