Social Media and Digital Marketing Should Not Be Rocket Science!

Marketers are really looking for the same old things from social media and digital marketing, so why should it be treated any different. They are looking for: Product lift – be on top of the consumers mind Revenue – increase share of the consumer wallet Brand building – the subtle science of knowing your customer and providing them what they need, when they need it and every once in a while creating that...

Social Media in Government

How do you build an effective social media program for a city or county government? That question sounds a little daunting, right? Here are some thoughts that may help. First of all, I believe that it is vital to encourage interaction, and embrace what social media is — a two-way dialog between government and constituents. Platforms like Facebook can be viewed as a communications tool to enhance local government...

Understanding “Social” in the Enterprise

As social media platforms continue to expand on the internet … with record numbers flocking to places like FaceBook, YouTube and Twitter … many are still trying to figure out what it all means to the enterprise. Marketing, Sales and Customer Service organizations are exploring possibilities in terms of customer contact. But what can social technology do for employees, those working inside the firewall? Unpacking...

Collaboration in the 21st Century: Why Accelerating the “Flow of Insight” is Key to Getting Smarter, Faster

Today I start blogging with Ciber, and I’m excited to be here.  For some years now, I’ve been posting in open spaces about organizational learning, knowledge and change, and the many possibilities emerging with social technologies.  In the process, I’ve learned a great deal about what resonates in a business setting, and what doesn’t.  It’s given me a broad sense of what it takes to collaborate in the...
Powered by WordPress