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9 articles posted with Social Networking tag:
För lite att göra - helt overkligt (och inte riktigt sant)
Christina Erikson, Project manager and advisor : 26 July 2010 / 11:34 AM : 1 ![]()
Jag jobbar några dagar mitt i sommaren för att kunna förlänga sommarlovet för barnen. När alla ligger och sover på morgonen så måste jag motivera mig extra för att komma upp och gå till jobbet. Dessutom är det så lugnt de här veckorna att det känns som jag inte måste vara på plats. Det är ovant och jag får träna motivation i en helt ny situation. Spännande! Två frågor hamnar högst för att känna att de här dagarna har varit till nytta för mig och projektet:
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- Xobni is a great MS Outlook plug-in. The name Xobni, which is the word Inbox spelled backwards, offers a new way to organize and search your Outlook email. Xobni creates profiles for each person that emails you. When an email comes in it shows history and also details of user like relationship ...
Posted in Enterprise Integration & IT Strategy on 01 June 2009
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Tagged: Application Architecture Business Architecture Social Networking
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Web 2.0 and its long tailAshu Bhatia, Director of Delivery : 08 May 2009 / 11:02 AM : 0

Everywhere one goes these days one is bombarded with the XYZ 2.0 lingo – Sales 2.0, Business 2.0, Life 2.0. It’s like 101 of anything is so passé. But my eyes really opened up to the return of the fat clients on the Internet when I was chatting with one of my technology architects the other day. He asked me “Do you like using MS outlook or do you prefer the web mail client”? The obvious answer was I like MS Outlook because of the user interface - I can check mails to delete, mark multiple mails as ‘read’, and many other functions that I cannot in my web mail.
H...
Posted in Enterprise Integration & IT Strategy on 08 May 2009
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Tagged: Application Architecture Knowledge Management Social Networking Solution / System / Application Architecture
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Posted in CIBER Sweden on 26 July 2010
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Tagged: Change Management Project Management Social Networking
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CRM vs Social CRM – What is the difference?
Thomas Wieberneit, National Manager CRM Practice : 09 July 2010 / 12:09 PM : 0 ![]()
Just looking at the terms, Customer Relationship Management and Social Customer Relationship Management are sharing the same roots; Social CRM is either a limitation to or an enhancement of (traditional) CRM – or is it something entirely different?
Let me take a brief view at what CRM and Social CRM are and are not and then come to a conclusion.
CRM – Customer Relationship Management – is a business strategy. If you do research on the web you will find many definitions with their own tweaks. What most of them have in common is that they all...
Posted in CRM on 09 July 2010
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Tagged: CRM Multi-Channel Retail Social Networking
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How to increase loyalty program participation?
Dr. Nicole Wieberneit, Senior CRM Consultant : 14 January 2010 / 4:05 PM : 1 ![]()
Increasing the participation in a loyalty program is like building a stable house that can be extended step by step in the future.
The foundation of every successful loyalty program is an attractive value proposition for the consumer and integrated loyalty analytics. It is more and more important for companies to have very special rewards, so called WOW!-Factors. These rewards shall not only encourage customers to stay engaged, but to spend more money more often just to reach the once-in-a-lifetime experience, premium merchandise or lifestyle-themed reward that appea...
Posted in CRM on 14 January 2010
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Tagged: Business Value CRM IT Strategy IT Value Multi-Channel Retail Social Networking
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A Way towards Nirvana - Embracing Social CRM is Key
Thomas Wieberneit, National Manager CRM Practice : 30 November 2009 / 11:46 AM : 0 ![]()
We trust those sources most, who are like us.
“A company like me”, as Paul Greenberg dubbed it last year in an article for destinationCRM, is a vision that depicts a trustworthy, almost human, company; maybe this vision is not an achievable one, but it still is a very good one since easily related to and understood. It clearly shows the path to the ultimate goal of each company: To get more loyal customers by being trustworthy.
Ha...
Posted in CRM on 30 November 2009
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Tagged: CPG CRM Multi-Channel Retail Social Networking Twitter
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Social media help support enter the next level
Thomas Wieberneit, National Manager CRM Practice : 27 October 2009 / 8:24 AM : 1 ![]()
Customers are increasingly voicing their troubles with products and companies in the web, using social media sites and communities to get answers to issues they have; sometimes they just launch a rant.
The good news for customers is that they regularly get solutions for their problems from within their enhanced social networks.
The good news for companies is that these sites and this behavioural pattern of their customers open up the opportunity to improve customer satisfaction and with that ultimately customer loyalty by offering innovative customer s...
Posted in CRM on 27 October 2009
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Tagged: Business Architecture Business Intelligence Business Modeling Business Value CRM IT Strategy Social Networking Twitter
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Social CRM is good for your top- and bottomline
Thomas Wieberneit, National Manager CRM Practice : 21 September 2009 / 11:17 AM : 0 ![]()
Today’s customer is better informed than ever. People – customers – are informing themselves about products they are interested in everywhere, not only on the web site of its producer. As in the “real world” our customers get their information from trusted sources – their social network. Social networks extend into the internet, most notably with platforms like Facebook, Twitter, MySpace but also via opinion sites like Epinions and many more. As a matter of fact people trust their networks, more than they trust statements voiced by companies.
For a while now companies are ta...
Posted in CRM on 21 September 2009
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Tagged: Business Architecture CPG CRM Multi-Channel Social Networking Twitter
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Developing the business's most valuable asset
Thomas Wieberneit, National Manager CRM Practice : 28 August 2009 / 11:29 AM : 1 ![]()
For the reasons brought forward before, building a valuable customer relationship and developing customer loyalty is a top priority in business today — but it is a priority that can be difficult to execute without the right approach.
Perceptions of businesses are created, positive or negative, during every interaction the customer has with the business.
Leading businesses therefore collect and analyse relevant information about all interactions very effectively and apply this knowledge about their customers to develop and improve each customer’s experienc...
Posted in CRM on 28 August 2009
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Tagged: CIO CRM Retail Social Networking
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Recent Web 2.0 Examples
Ashu Bhatia, Director of Delivery : 01 June 2009 / 11:57 AM : 0 ![]()
Examples from the myriad Web 2.0 tools
Since my post on Web 2.0, I got some emails about examples of where the new technologies are making waves in business. I wanted to share some with the readers: