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Tony Kelsey CIBER is Stevie Award Finalist for Interface Design

Tony Kelsey, VP, Creative Services  :  21 May 2009 / 1:13 PM  :  0 0 comments

CIBER’s corporate website has again been selected as a Finalist for the 2009 American Business “Stevie” Awards in the category of Interface Design!

For those who are unfamiliar with the American Business Awards, they are the nation’s premier business awards program (http://www.stevieawards.com/aba).  Essentially any organization operating in the USA is eligible to submit entries regardless if they are public, private, for-profit or non-profit. Finalists are chosen by business professionals nationwide during preliminary judging and this year’s winners will be ann...

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Tony Kelsey Getting the Most Out of Web Footers

Tony Kelsey, VP, Creative Services  :  07 May 2009 / 12:07 PM  :  0 0 comments

Footers have sure changed over the years. It used to be that you would see a copyright notice and that was about it in a web page footer. Common design knowledge dictated that no one ever looked at or used anything in the footer. And we still see usability tests that confirm users continue to look at pages in a classic F pattern, first scanning the top of the pager, left to right, then the middle area, left to right, and then down the left side navigation (presuming navigation is actually on the left).

But footers have become valuable landscape for all kinds of additional or complimentary information.

It could be...

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Tony Kelsey Screen Resolution and Designing for the Web

Tony Kelsey, VP, Creative Services  :  27 April 2009 / 8:58 AM  :  1 1 comments

Am I just getting older…or are things really getting smaller, like my 401k, the amount of hair on my head and the size of text on websites.

Actually, text size on websites in some cases has stayed relatively the same. It is the screen resolutions that have changed dramatically over the last 10 years.

Basically screen resolution signifies the number of dots (pixels) on the entire screen. For example, a 640-by-480 pixel screen is capable of displaying 640 distinct dots on each of 480 lines, or about 300,000 pixels. This translates into different dpi measurements depending on the size of the screen. That means a 15-in...

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Tony Kelsey Fundamentals of Web Interface Design

Tony Kelsey, VP, Creative Services  :  16 April 2009 / 2:30 PM  :  0 0 comments

Truly elegant design incorporates top-notch functionality into a simple, uncluttered form.” — David Lewis, 2006

Interface design is basically centered around two very simple components: intuition and consistency. When you add in the ability for users to control the experience and recover from errors you have the four most important elements that comprise web interface design.

On a basic level you can think of graphic design as the aesthetics of an application. Interface design is how the aesthetics and usability of the application combine, allowing users to complete tasks successfully and e...

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Tony Kelsey Intuitive Interface Design

Tony Kelsey, VP, Creative Services  :  09 April 2009 / 11:34 AM  :  0 0 comments

The other day I wrote about an almost perfect example of interface design, the London Underground map. It was Harry Beck, an electrician with London Transport, who came up with the design based on an electronic circuit diagram. Part of the genius of Beck’s design is that he removed everything that was superfluous and even altered the true topography of the rail lines to make the information more visually digestible. The most important principle of design that Beck employed was thinking intuitively as the user.

If you have ever been on a subway or underground railway then you know that you really h...

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Tony Kelsey A History Lesson in Interface Design

Tony Kelsey, VP, Creative Services  :  06 April 2009 / 1:58 PM  :  1 1 comments

Interface design is the art of making the user's interaction as simple and efficient as possible with regard to accomplishing specific tasks or goals. As designers we facilitate user experience. Good design means we do so without compromising the usability of the application or information and that we include natural intuition into the design process. The more intuitive the user interface, the easier the application is to use or the information to understand.

Steve Jobs, Chairman, and CEO of Apple Inc., once said, “design is not just what it looks like and feels like. Design is how it works.“ That is ac...

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Tony Kelsey Creative Ways Businesses are Using Twitter

Tony Kelsey, VP, Creative Services  :  30 March 2009 / 9:14 AM  :  0 0 comments

I have been writing some about Twitter as it seems that just about everyone is using it, wondering about it or hearing about it incessantly. First I raised the question whether Twitter could be practical for business and then I outlined 5 ways that Twitter could indeed be employed from a business standpoint.

In essence Twitter is a microblogging social network site that becomes more and more like a social marketing site everyday. Even the founders, E...

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Tony Kelsey 5 Ways to Use Twitter for Business

Tony Kelsey, VP, Creative Services  :  25 March 2009 / 11:01 AM  :  0 0 comments

In my previous article I discussed why I thought Twitter was actually a very useful tool for generating and promoting your business. Let’s not forget, it is all about the following…the loyal following. Therefore Twitter becomes the easy-to-use tool that allows you to have a keyword-laden voice in what will likely become more known for its social marketing benefits than anything else.

Let’s look now at what we might call the 5 Ways to Use Twitter in Business.

1. Build networks and relationships

...

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Tony Kelsey Is Twitter Practical for Business Use

Tony Kelsey, VP, Creative Services  :  24 March 2009 / 10:24 AM  :  0 0 comments

There is a lot of talk out there about Twitter. It seems to be the coolest, hippest place to be right now. With just 140 characters you are one of the “in crowd” and are sharing with the world the answer to the all encompassing question: “what are you doing?” Sounds like fun, maybe for college kids, but what about business uses?

Is there a practical use for Twitter in the day-to-day business world?

Actually, I would venture to say that Twitter’s future seems to be headed in the direction where it might serve more of a realistic purpose as a social marketing tool. After all, building ...

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